Mortgage Lending Conference

March 12, 2025
9:00 AM - 5:00 PM
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Chicago Marriott Southwest at Burr Ridge
1200 Burr Ridge Parkway
Burr Ridge, IL 60527
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Chicago Marriott Southwest at Burr Ridge
1200 Burr Ridge Parkway, Burr Ridge, IL 60527
9:00am - 5:00pm
Expected Attendance: 150
Morning Sessions:
9 AM – 10AM Registration Check-in/Visit with Exhibitors
10 AM -10:50AM Opening Remarks: Mike Dulla, 2025 IMBA President, President, United Home Loans
Opening General Session: 5 Love Languages of Business with Dr. Bruce Lund, Ph.D., National Sales and Coaching Trainer
In this keynote, Dr. Lund will show attendees how to elevate their customer service skills to achieve new levels of professional growth.
Sponsored by ![]()
11 AM – 11:50AM General Session: Mortgage Market and Economic Update
Find out the latest on what’s happening in the regional housing and mortgage market.
Presenter: Joel Kan, Deputy Chief Economist, Mortgage Bankers Association
12:00PM – 1:00PM Conference Luncheon
Afternoon Sessions: (All in round table formats to encourage interaction – moderators will facilitate discussions)
Speaker: Sandra Heidinger, AMP, Senior Manager, Affordable Lending, Freddie Mac
1 PM - 1:50PM Sales Track – Top Loan Officer Superstars: Where were you, where are you now and how did you get there?
Panelists:
Ania Kozera, Vice President, Mortgage Lending, Rate
Landon Hoon, Senior Vice President, Mortgage Lending, A & N Mortgage
Lori Rinaldi, Loan Officer, Associated Bank
At this session, you'll find out how AI can help in every step of the loan life cycle with real life examples, increase ROI with AI modernization applied to your tech stack and real time QC and Compliance enabled by AI.
Presenters: Mark Cunningham, CEO/Founder, TRAINED, Inc.
Don Permezel, CFA, nCINO
Moderator: Nathan Britsch, CRCM, ARIVE
2 PM - 2:50PM Sales Track – Marketing to Gen Z Buyers: Find out how to market and connect with Gen Z, the next generation of consumers and borrowers.
Speaker: Sarah McMillin, Senior Vice President, Marketing, Rate
Moderator: Jeff Dulla, Senior Vice President, Head of Sales and Business Development, United Home Loans
3 PM - 3:50PM Operations Track - Operational Efficiencies: Bring one great idea to share! Come and share ideas with your colleagues on how to save time, money and be more efficient in your operations.
Panelist: Danny Lopez, Executive Vice President, Production, Neighborhood Loans
Moderator: Dave Gilbert, Generations Home Loans
Oralia Herrera, President of NAHREP
Sanina Ellison Jones, President of Dearborn Realtist
Skylar Lemons, Exit Realty
Joy Sinegar, Branch Manager - Rate
Johnita Herndon, Associated Bank
Moderator: Hip Garcia, Senior Vice President, Regional Manager, Rate
Special thanks to our Premier Conference Sponsors:![]()


Registration Fees:
$175.00 Individual Registration (IMBA Members)
$275.00 Individual Registration (Non-Members)
$150.00 Register two (2) or more and save! (IMBA Member)
$250.00 Register two (2) or more and save! (Non-Member)
$95.00 Loan Officer Special Pricing (Must be affiliated with IMBA Member Company)
Sponsorships:
SOLD OUT $1,850.00 Premier Conference Sponsor: Benefits: Premier Sponsor will be identified as one of the General Session Keynote Speaker Sponsors or Luncheon Speaker Sponsor, which includes the opportunity to introduce one of them, plus (4) complimentary registrations to the conference which can be used for employees, customers or business partners, plus an Exhibitor Table.
$1,250.00 Diamond Conference Sponsor: Benefits: Diamond Sponsor will receive an Exhibitor Table which includes Two (2) complimentary registrations which can be used for employees, customers or business partners and will be identified as a Continental Breakfast Sponsor or Refreshment Break Sponsor.
SOLD OUT $795.00 Gold Conference Sponsor (IMBA Members): Benefits: Gold Sponsor will receive (2) complimentary registrations to the conference which can be used for employees, customers or business partners and an Exhibitor Table.
SOLD OUT $1,500.00 Gold Conference Sponsor (Non-IMBA Members): Benefits: Gold Sponsor will receive (2) complimentary registrations to the conference which can be used for employees, customers or business partners and an Exhibitor Table.